The Influence of Customer Trust and Value on Customer Loyalty Small and Medium Business (Smes) PT Bank Rakyat Indonesia Branch Office Cilegon
نویسندگان
چکیده
Small and Medium Enterprises (SMEs) Customer Loyalty can be created through customer trust value. In this study, specifically discusses the loyalty of customers at PT. Bank Rakyat Indonesia Cilegon Branch Office. This study aims to determine effect two independent variables, namely variable value on dependent variable, (SMEs). The method data collection in is use a questionnaire, observation documentation. number samples was 1 00 respondents. Then an analysis carried out that had been obtained using quantitative method. results show has positive influence also PT Office
منابع مشابه
The Mediating Role of Customer Trust on Customer Loyalty
The review of the literature reveals various relationships between the constructs of social identity, customer trust, and customer loyalty. Such results lead to questioning the nature of the conceptual structure that would include these constructs as well as their interrelationships in a structural model. From this perspective, the purpose of this study is to evaluate the mediating role of cust...
متن کاملInfluence of Knowledge Management on the Customer Relationship Management with Meditative Role of Satisfaction and Customer Loyalty
In present study, effects of knowledge management on the customer relationship management is studied. Study technique is descriptive and survey. To test the study hypotheses firstly a questionnaire with 30 items was designed and applied to 80 managers survivor and directors of various parts of Hormozgan oil company. Then achieved information's were categorized in excel and their statistical pro...
متن کاملCustomer value and customer loyalty: Is competition a missing link?
This study is aimed at providing an insight into the effects of competition on customer value delivery for customer loyalty. Data were collected using a questionnaire on dyads of service employees and customers. The techniques of ANOVA, ordinary least squares, and logistic regression were used to analyze the dyad data in terms of research purposes. Results show that competition is a moderator o...
متن کاملService Fairness and Customer Satisfaction in Internet Bank: From a Trust and Perceived Customer Value Perspective
Recent research has found that fairness plays a key role in customer satisfaction. Fairness in an online context and how it influences customer satisfaction, however, has yet been investigated. This research examines satisfaction from a fairness lens and explores the mediators of fairness to satisfaction in the internet bank context. 131 surveys were analyzed and results show that in internet b...
متن کاملThe Business Model of Sports Academies with an Emphasis on Value Proposition and Customer Segments
Background. Nowadays, sport is considered as a good base for marketing and entrepreneurship. Business model design is also increasingly welcomed. But in the field of sports businesses and sports academies in Iran, no research has been conducted, and no specific business model has been introduced. Objectives. The purpose of this study is to identify and prioritize the value proposition componen...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Ilomata International Journal of Management
سال: 2022
ISSN: ['2714-8963', '2714-8971']
DOI: https://doi.org/10.52728/ijjm.v3i3.488